Zen Call Attribution links every inbound call back to the exact campaign, medium and source that drove it — written automatically onto one CRM record.
Businesses spend heavily tracking website clicks and campaign performance. But the moment a prospect picks up the phone, attribution stops. You can't see which campaign earned the call, so the spend that actually drives revenue is invisible. Zen Call Attribution closes that loop.
Three connected layers, working quietly behind your website and phone system. No DNI platform, no per-call fees — just complete attribution where you already work.
A lightweight snippet on your site reads the campaign's UTM tags and shows each visitor a unique number from your pool — recording the source at the moment of click.
The visitor calls that number. It routes straight into your existing 3CX — no new SIP trunk, no third-party line — passing the call detail to the platform.
We match the call to the session and write the campaign source and full call detail onto a single contact record in your CRM, automatically.
Most call-tracking tools bolt a third-party platform onto your telephony, with their own SIP trunk and per-call charges. Zen Call Attribution runs through the 3CX system we already support — managed from your own Zen portal, with complete data and a single partner for the whole stack.
No per-call charges, ever. A one-off £299 setup fee covers onboarding, your number pool and call-script configuration. All prices exclude VAT.
The platform is built to ingest 3CX AI tools as they arrive — transcription, summarisation and keyword tracking, written straight onto the contact. A paid uplift on any tier for clients on a 3CX AI licence.
Bring a campaign and a phone number. We'll show you the full click-to-call picture landing on a single CRM record — and map a proof of concept for your business.
